Social Media Updates: The Must-Know Shake-up from June 2024

June 2024 was a whirlwind for social media, with platforms like Instagram and TikTok rolling out exciting new features and updates.

These social media updates could significantly impact how you connect with your audience and grow your business.

In this blog post, we’ll break down the key changes and discuss what they mean for your social media marketing strategy.

Instagram’s June 2024 Upgrades:

• Carousel Text Overlays: Elevate your carousel posts with captivating text overlays on each image. Create eye-catching “How-Tos” and explainers that boost engagement.
• “Send a Preview” Testing: Fine-tune your posts before hitting publish! This new feature empowers creators to polish their content before sharing it with the world.
• “Prompts” in Captions: Spark conversations and encourage interaction by adding “Author Prompts” at the top of your comments section.
• Live to Close Friends: Foster a sense of exclusivity by going live to your Close Friends list.
• Collaborator Removal: Take control of your posts! Finally, remove collaborators even after publishing.
• Brand Insights Profile Overview: Access detailed performance metrics to understand how your branded content resonates with your audience.

Here are some latest updates as well;

“Instagram released the third episode of its video-first podcast “Close Friends Only,” featuring rappers Megan Thee Stallion and GloRilla.”

https://about.instagram.com/blog/announcements/megan-thee-stallion-glorilla-on-close-friends

For instagram Updates, News and new features announcement please checkout Instagram’s official blog 

TikTok’s June 2024 Developments:

• “Create Your Own Voice” Feature: Elevate your TikTok videos with unique AI-generated voice overs that match your brand’s personality.
• In-App Music Promotions: Music artists rejoice! TikTok is testing new in-app experiences for music promotions, potentially unlocking new avenues for discovery.

You can read more about TikTok’s June updates here: https://newsroom.tiktok.com/en-us/whats-next-2024-in-action 

Other Noteworthy Updates:

• Threads Adds Custom Feeds & Media Tab: Tailor your Threads experience with custom feeds and showcase your best visual content on the new Media Tab.
• Telegram CEO Arrested: The arrest of Telegram’s CEO raises questions about the platform’s future and highlights the challenges of balancing privacy and security.

Conclusion:

• Key Takeaways: June 2024 ushered in significant changes across various social media platforms. Instagram and TikTok are leading the charge with features aimed at enhancing creativity and engagement.

Updates from July and August 2024: The Social Media Landscape Continues to Evolve

The social media world hasn’t slowed down since June. Here’s a look at some noteworthy updates and trends that emerged in July and August 2024:

Threads Continues Its Expansion

• Web Version Launch: Threads are no longer confined to mobile! The platform finally rolled out its web version, making it accessible on desktop and laptop computers. This expands its functionality and reach, making it even more convenient for users to engage and connect.

X (formerly Twitter) Takes Flight

• Rebranding and Feature Changes: Twitter’s dramatic transformation into “X” has been met with mixed reactions. Along with the name change, we’ve seen tweaks to the interface and the introduction of new features, such as longer posts for Blue subscribers.
• Navigating Challenges: The rebranding has also been accompanied by controversies and challenges, including concerns about content moderation and the platform’s future direction. Marketers and businesses will need to stay vigilant and adapt their strategies accordingly.  You read more updates on X-’s Official blog here 

Other Platforms & Noteworthy Trends:

• Meta’s AI Advancements: Meta continues to push the boundaries of AI. The recent launch of their code-generating model for Llama 2 has the potential to transform how businesses create content and engage with their audience on social media.
• Short-form Video Dominates: The reign of short-form video content shows no signs of slowing down. Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to attract massive engagement, making it essential for brands to incorporate this format into their strategies.
• Privacy Concerns & Regulations: With growing concerns about data privacy and misinformation, governments and regulatory bodies are increasingly scrutinizing social media platforms. Marketers need to be mindful of these developments and ensure their practices comply with evolving regulations.
• Instagram Expands Carousel to 20 Frames: Instagram users can now share up to 20 photos or videos in a single carousel post, doubling the previous limit. This offers exciting opportunities for storytelling and showcasing products or services.
• Threads Adds Content Planning Features: Threads is maturing with the addition of analytics, post drafts, and scheduling, empowering users to better manage their content and engagement.

Stay ahead by experimenting with these new tools and adjusting your social media marketing strategy accordingly. Monitor your analytics to understand how these updates impact your reach and engagement.